The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced today it is partnering with Mercury to develop and operate a PFL-branded NFT platform where fans can buy, trade and sell digital collectibles. Mercury, which builds white-label NFT platforms designed to give sports properties, universities, and leagues the power to create one-of-a-kind digital experiences for their fans, will also create league and fighter-inspired NFTs, with products expected to go on sale ahead of the 2022 Regular Season beginning April 20 across ESPN networks and streaming platforms.
The digital collectibles will be available for purchase with credit cards or cryptocurrency at a to-be-announced PFL subdomain.
“The marketplace will serve as an integral part of the PFL community and accentuates our strategy to leverage blockchain technology to build deeper engagement with our global fanbase,” said PFL CEO Peter Murray. “PFL features the best fighters in the world and we’re excited to work with Mercury to give MMA fans and collectors cutting-edge ways to connect with our star athletes.”
“Mercury is focused on ushering in an entirely new way to follow and support your favorite sports teams and athletes,” said Mercury CEO Porter Grieve. “Partnering with widely-recognized innovators like the PFL is key to our mission to reimagine the fan experience using web3 technology.”
Mercury partners with some of the biggest sports properties in the country to provide the best long-term solution for creating and selling NFTs to connect with their fan bases and build brand loyalty.
Following a breakthrough year that saw 100 percent audience growth, PFL has accelerated its momentum in the early part of 2022 with a multi-year renewal with ESPN, generating widespread buzz around the upcoming Challenger Series on Fubo Sports Network, and adding several leading brands to its blue-chip sponsorship portfolio.
Professional Fighters League is the No. 2 MMA company globally and features an elite talent roster with 25 percent of its fighters independently ranked in the top-25 of the world, including 2021 PFL champions Ray Cooper III and Movlid Khaybulaev. PFL has live event coverage in 160 countries on leading distribution platforms and delivers a unique, innovative product to the more than 600 million MMA fans globally.
To learn more, visit: https://www.pflmma.com/ or https://www.mercurynft.io/.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship.
PFL is primetime in the U.S on ESPN and ESPN+ and was broadcast and streamed live worldwide last year to 160 countries with partners including RMC Sport, FPT, Sky Sport, and more. The PFL roster is world-class, with 25% of PFL fighters independently ranked in the top 25 in the world. The PFL proprietary SmartCage data and analytics platform powers real-time betting and provides next-gen viewing experience.
PFL has over two-dozen blue-chip brand sponsors such as Anheuser-Busch, IBM, GEICO, DraftKings, Bose, Socios.com, Air Force Reserve, US Marine Corps, and more. PFL is backed by major investors including Ares Capital, Luxor Capital, Elysian Park Ventures, Swan Ventures, Knighthead, Legends, and several NBA, MLB, and NHL team owners.
MMA is the growth sport of this decade, with 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
About Mercury
Mercury builds custom NFT platforms designed to give sports properties and brands the power to create one-of-a-kind digital experiences for their fans. Mercury has previously partnered with some of the biggest college sports teams in the country, including Kentucky Basketball and the University of Kansas, to provide the best long-term solution for creating and selling digital collectibles to connect with their fan bases and build brand identity. To learn more, visit: www.mercurynft.io.
