Making the Most of Your eCommerce Business amid the Pandemic

Geno

It’s no surprise how the COVID-19 crisis has brought the world to a standstill. Malls, schools, commercial establishments, and public places have been either closed or restricted. Also, the stay-at-home orders and restricted movements have forced individuals and families to stay indoors. As such, people have heavily relied on online […]

Selling Luxury: Focusing on the Lifestyle, Not the Product

Geno

Consumers do not want tobuy something because they can afford it.They need their purchases to reflect their lifestyle or the lifestyle they aspire to have.Luxury brands naturally find themselves in this space because they represent the potential of living that lifestyle. But they no longer have a stranglehold on selling […]

Keep Your E-Commerce Sales Hot with These 5 Tips

Geno

When people hear the word summer, they usually think of long, lazy days, road trips and other summer break activities that will help them enjoy the season. Unfortunately, retailers don’t get to enjoy the hot season like customers. The season means a dip in revenues for many e-commerce stores. Customers […]

What You Need to Franchise Your Business

Geno

You have a business that you would like to grow. It can help make other lives better by making your service or product available to them while allowing franchisees to be an employer in their own right using your business model. But there are a lot of things that go […]

Underrated Movies to Watch on Netflix

Geno

For pop-culture junkies, Netflix is a gift from the heavens. It allows us to consume all the movies and TV shows we could squeeze into our idle hours. And in the past year or so, we’ve had a lot of idle hours. Thanks to Netflix, we can fill those voids […]

Why Google Could Actually Fail, and How That Might Affect Us

Geno

The story of Google’s success isn’t exactly that of a small company that defied the odds. Its founders were Stanford Ph.D. students. Early angel investors included Amazon’s JeffBezosand SunMicrosystems’ AndyBechtolsheim. In those early days of the internet, with even established players still figuring things out, the startup was well-positioned to […]

The Top 3 Casino Destinations in the World

Geno

Virtual gambling and sports betting sites are becoming increasingly popular, but there is something uniquely different about going to a “brick and mortar” casino, as they can’t be found anywhere else. Only once in your life would you get to see all of it, and it comes with plenty of […]

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