Digital marketing analysts have seen various content marketing strategies come and go. From the blog posts, the sales content, down to the influencers, it’s possible for a strategy to be outdated. While it’s difficult to predict which content marketing strategy will wane in 2020, marketers can tell when a strategy is no longer performing as effective as it once did.
Despite its rise in content marketing trends in 2014, video is still one of the most effective forms of content marketing, and it’s unlikely to go away six years later. In fact, Cisco predicted that over 80 percent of internet traffic will be video by 2021.
Articles and infographics are still useful in some cases. But for a marketing strategy that’s dynamic, entertaining, and cost-effective, here’s why motion graphics are here to stay:
They Eliminate Any Chance for Misinterpretation
In plain text, it’s easy for some words or ideas to get misinterpreted or lost in translation. Agencies providing motion graphic videos in Dubai say that providing a video that clearly sells an idea leaves little room for misinterpretation. It gives a clear idea of what you’re trying to say.
Most motion graphic videos use both text and visual aids like infographics do. But unlike infographics that are static, motion graphics have the advantage of dynamic movement, which can be used to either create an aesthetic effect or further explain an idea.
They Improve Brand Identity and Brand Awareness
The problem with text-based content marketing is that adding too much in the name of brand identity and brand awareness can make your content seem salesy and pushy toward your brand. But it’s necessary to create some form of brand awareness. Even if they read about you, what’s to say that they won’t look for other services or products from your competitor?
With motion graphics, however, it’s possible to incorporate your brand visually if not by text. Your business will need a brand bible to stay consistent in terms of fonts, color, shapes, and design. If successful, your video can leave a memorable impression on potential consumers.
They Are Dynamic Attention Grabber
More users are likely to practice skim reading when they don’t feel like reading a wall of text. This makes it difficult if your content marketing strategy is limited to articles. But video takes that article’s idea, trims the fat, and makes it an entertaining and dynamic video that, if done effectively, potential customers are less likely to want to skip ahead. In fact, an effective video ad can see purchase intent increase around a 97 percent.
This is an important benefit considering users’ short attention spans. A Microsoft study found that millennials have an attention span of around eight seconds before they become disinterested. And while no one can read a long-form article in eight seconds, you can grab a potential customer’s attention in that amount of time.
Video can provide a clear message, improve brand awareness, and grab your audience’s attention in a matter of seconds. Still, that’s not to say that all videos can do this. You’d want to invest in an effective ad that has the right balance of information and eye-catching aesthetics.