On June 14th, Monster Energy will be launching its new streaming series “Live And Unleashed” on Twitch kicking off with an epic battle between skateboard legends Tony Hawk, Nyjah Huston, Lizzie Armanto and pro-gamer Tyler “TeeP” Polchow in the iconic Tony Hawk’s Pro Skater 1 + 2 game. The stream will be hosted by popular snowboard personality and Monster Energy athlete Luke “the Dingo” Trembath. Fans can tune into http://www.twitch.tv/
“We’re excited to bring together Monster Energy’s amazing athletes and gamers in our new Unleashed streaming series,” said Monster Energy’s CMO Dan McHugh. “We have been fueling both skaters and gamers alike for decades and we’re excited to offer a fun and unique crossover that is representative of our company’s diverse consumer culture.”
In a round-robin format, Tony Hawk and Tokyo gold medal favorite Nyjah Huston will play head-to-head as their characters in the renowned Tony Hawk Pro Skater video game. Other challengers include Monster’s Lizzie Armanto, as well as pro gamer Tyler “TeeP” Polchow. Following the action, host Dingo will crown the first ever “Live Unleashed” champion. As a bonus, viewers will get the chance to see Tony Hawk, Nyjah Huston and Lizzie Armanto in a real life skate session in Nyjah’s private skate park before playing themselves in the video game competition.
When the Tony Hawk Pro Skater video games were first launched in 1999, a cultural phenomenon swept over the world. In households everywhere, these games helped usher in skate culture into the mainstream. In fact, skateboarding will be debuting as an official sport in the Summer Games in Tokyo this year.
“I’m proud of how Tony Hawk Pro-Skater has expanded the skateboarding world,” said legendary skater Tony Hawk. “It has been one of the highlights of my career to see these games evolve and help inspire an entirely new generation of skaters and gamers.”
Future streams include a UFC-themed show featuring Monster Energy MMA fighters Daniel Cormier and Stipe, taking their real-life rivalry into the gaming world, and pro gamer “Hungrybox” who will actually be getting in the octagon himself! Later this fall, the third stream features an epic dual built around Monster Energy & APEX Legend’s partnership. Fueled by Monster’s unique energy blend, skaters, gamers and so many more from the Monster Energy Family come together for a unique collaboration between legends in their respective realms.
In partnership with multiple, Emmy award-winning TAUBLIEB Films, this not to be missed contest between skate and gaming legends will be livestreamed June 14th on Twitch via http://www.twitch.tv/
