Each year, many SEO trends come up, keeping digital marketers on their toes. But no matter what the current trend is this year, some things just never change. These include website optimization being a must if you wish to attain and keep a better rank in search engine results.
Now that it is already a brand-new year, you wouldn’t want to make the mistakes that can keep you from winning over the SERPs. Boost your chances of landing a better rank by keeping these website optimization tips in mind:
Say yes to a professionally made website
For small- to medium-sized businesses, it may seem impractical to work with a digital marketing company in Tampa just to have them design their websites. Besides, if they are capable of creating a website themselves, there will be no need to hire website design services. But in reality, you can consider this as an excellent investment that can help you achieve your SEO goals. They can make your site fast-loading, mobile, user-friendly, and intuitive. They are also up to date with the latest trends that can help you achieve your SEO goals.
Optimize your site for voice search
More people are now taking advantage of voice search, all thanks to the countless benefits it offers to users. Take voice-activated smart home technology, for instance. It allows you to make daily routines more easily and accomplish tasks faster. You can instantly get the information you need and even allow you to multitask. In 2018, an article published in Forbes predicted that voice search would dominate 2019. As the number of voice search users increases, you should start preparing your site for voice search optimization.
Rank up with Schema markup
You can considerSchema markupas the universal language that you can use to interact with search engines and achieve a better rank. It works by storing website information in a highly structured way. When search engines can easily extract information from your website, it allows them to know the elements it contains easily. These include images, dates, product descriptions, etc. By using Schema markup, you’re giving search engines more reason to rank your page higher.
Add social media share buttons on your site
Wonder why some of the most well-known websites have social media share buttons on their pages? It’s because they work in helping you achieve a better rank. These days, it is not enough that you offer valuable content to your users on your site. You’d want to encourage them to share website links on different social media sites. Make it a point to encourage your site visitors and social media followers to share your links. Include social media share icons on all content found on your website, and you can improve your rank in search engines as well.
Staying on top of the current SEO trends can help you achieve a better rank. While you don’t necessarily need to apply all trends in your SEO strategy, it is still a must that you find your ground and see which trends will work for your brand.
