DIRECTED BY IN DEMAND PHOTOGRAPHER / VISUAL ARTIST MALIKE SIDIBE
Recent work featured in The New York Times, TIME Magazine, The Washington Post
“From the catacombs of her mind, where doubts of reaching stardom die, comes a single that like erupting magma is hot and brilliant, smoldering long after its initial blast. ‘All Hell Breaks Loose’ nurtures an ominous ambiance in its intro comprised of sustained hymns, subtle church organ swells, and Greya’s classy vocal delivery, all surrendering to an aggressive beat that toys with music genres.”
“Greya’s strong gravelly vocals glide effortlessly over the pluck of piano keys that seem to echo the feeling of the song. The emotion in her vocals are enough to keep you listening over and over.”
THE GIRLS AT THE ROCK SHOW
“The track is short and sweet but will stay with you. I guarantee it’s one you’ll come back to.”
YORK CALLING
Earlier this summer, 21-year-old powerhouse vocalist and masterful storyteller, Greya, released her captivating new single, “All Hell Breaks Loose.”
The song is a testament to Greya’s impressive ability to seamlessly blend elements of EDM, and vintage pop, big melodies and avant-garde combinations.
Now, the Philadelphia native has released the video for “All Hell Breaks Loose,” which also marks the video directorial debut for in demand photographer and visual artist, Malike Sidibe.
“I got inspiration for the video from my real life,” shares Greya.
“The song is applicable to so many different storylines, and because I didn’t write it about anything specific, the vision was too broad. After weeks of talking in circles and so much panic, I finally just sat in my room one night, put the song on repeat, shut my eyes and tried to watch the song like a movie. Eventually, I reached out to Malike Sidibe, whom I’d done a photo shoot with months earlier. We shot at my house with a crew of eight people all wearing masks in 12 hours.”
Unsurprisingly, Sidibe brought Greya’s vision brilliantly to life. The 23-year-old photographer is buzzing right now, likely because of his surrealistic style. Sidibe moved from Guinea to New York City in 2010 at the age of 13, eventually attending fashion classes at the Fashion Institute of Technology. In 2013, he joined a nonprofit after-school program called NYC SALT, where he discovered that photography is his true passion and path in life.
Dedicated to creating timeless images, Sidibe is represented by The Good Brigade. Some of his recent clients include The New York Times Magazine, Time, The Wall Street Journal, The Met Museum, Nike, Nikon and Instagram.
“Malike had never directed a full-length official music video before, but our aesthetics meshed so well it didn’t matter,” says Greya. “He’s around my age and up-and-coming and he’s honestly one of the most creative people I’ve ever met.”
“All Hell Breaks Loose” is Greya’s follow-up to her mesmerizing debut single “He,” which she wrote with Grammy-winning producer Shannon Sanders (John Legend) and recorded at Sanders’ Nashville studio. As an independent artist, Greya’s first release “He” quickly rose to over 400K streams and over four million TikTok views. The track strolls through praise for a devoted lover and sampled chants that land like modern-day doo-wop before snarling into a gut-wrenching twist.
Previously, Greya’s early demos opened doors to collaborations with heavy hitters like Sacha Skarbek (Adele, Lana Del Ray), Jasper Leak (Sia), and Flo Reuter (Sigrid). In the fall of 2018, Greya encamped in a farm studio just outside of Charlottesville, Virginia, and recorded a standout round of original pop songs that led to shows at SXSW, the Cannes Film Festival, and other highlight performances.
“I want every song people hear of mine to provoke a physical reaction in their body, proclaims Greya. “Whether it’s tapping or pressure building in their chest or wanting to cry or punch something.”
