Rising singer-songwriter and producer Devin Kennedy unveiled his latest sad-pop single “Hurt U” last week to immense praise from fans, press and streaming platforms alike. Today, the LA-based artist has unveiled the accompanying music video, directed by fellow artist on the rise Spencer Sutherland.
“I felt from the beginning that ‘Hurt U’ needed a music video that was story-driven and filmed like it was a movie,” shares Kennedy on today’s release. “I wanted it to be bright and colorful, and Spencer Sutherland and Caden Huston brought that vision to life. I’m a big fan of the visuals they’ve done together for Spencer’s project, so when they heard the song and expressed interest in doing the music video it was really exciting. We then recruited LA-based actress, Kaitlyn O’Connell to be my co-star in the video. She brought amazing energy and theatrical experience to this one, which was exactly what it needed.”
“Being an artist myself, it was so fun to concept and direct the ‘Hurt U’ video,“ Sutherland shared. “Devin is probably the easiest artist to work with, and we had a blast making a mini movie. I’ve directed and concepted a lot of my own music videos, but this is only my second for another artist, but I’m loving being able to step into this role!”
The “Hurt U” music video is available to watch with Vevo today at https://youtu.be/uqSZcx6x5Jc.
“Hurt U” shares some details of Kennedy’s own experiences to create a raw, honest story about falling in love. On the new single, Kennedy shares, “My co-writers (David Hodges and Whakaio Taahi) and I set out to create a whole world within this track, including specific lyrical details that are relevant to my life. The story we’re telling here is the experience of falling so in love with someone that you would bend over backward to make sure that they’re comfortable and content. This is about that person who you connect with so deeply that you know there’s nothing that could ever happen to change how you feel about them.” Fans can stream “Hurt U” now here.
“Hurt U” follows single releases “Sundress,” a sunshine-infused love letter to your favorite person, and “Mean To Me,” a bold anthem about being your own worst enemy that features buzzing songstress Caroline Kole. The singles have landed Kennedy on playlists including Spotify‘s soda, Chill Pop and Fresh Finds, Apple Music’s Relationship Goals and New In Pop and Amazon Music’s Breakthrough Pop and Brand New Music, as well as earning praise from pop superstar Meghan Trainor.
Devin Kennedy is a singer-songwriter and producer from Los Angeles, CA. Raised in a musical household, Devin started playing drums, guitar and bass all before the age of 10. Devin graduated from Berklee College of Music, where he combined his passion for writing and producing in multiple genres into a unique brand of left-of-center, California sad-pop that has become his trademark.
Since then, Kennedy has written and produced for other artists including Ben Platt, EBEN, Jake Miller, Alex Aiono and more.
