Some mistakes are simple and small, and a number are severe enough that can hurt a business. This premise also applies to search engineoptimization(SEO) and web design.
When working with a team that provides web design and SEO services, ensure you don’t make these mistakes:
1. Forgetting about Responsive Design
These days, users access Internet information in various ways. Some still use desktops, while most are shifting to mobile devices, such as smartphones and tablets.That’s not all. Mobile devices are now available in different screen sizes.
The problem comes in when the website isn’t responsive to these various formats. The content might render properly in a PC but appear awkward and even ugly once viewed on a smartphone.
Responsive design is seamless. Whether the user changes from laptop to tablet or converts the screen orientation from portrait to landscape, the design remains the same.
For more ideas about responsive design, you can get tips from Google.
2. NotOptimisingContent
A popular SEO saying goes, ‘Content is king.’ In reality, it becomes one only when you learn how tooptimizeit. It means that both the users and search engines love it.
How does contentoptimizationwork? Here are some ideas:
Use semantics.Semantics refers to the interrelatedness of keywords. It’s what separates Apple the phone and apple the fruit. Besides using targeted keywords, add related words throughout the copy. The right SEO team can help plan the right keywords for the brand and content. They use tools, such as SEMrush andMarketMuse,to do it.
Focus on long-form content.Long-form content works for many reasons. It makes the copy more valuable, provides the brand enough time to persuade or educate, and increases engagement. This type of content is not limited to blogs. Research papers, case studies, and e-books are some of the best examples.
Combine text with visuals.Long-form content can be challenging to read on the site’s mobile version. To help break up the text, it helps to add visuals, such as images or videos.
3. Forgoing Analytics
Data is a powerful tool for decision-making, especially if such a decision impacts finances. That’s why it’s a grave sin if you don’t perform or request for analytics.
Here are what you can gain when you generate numbers:
Understand your conversion rate.While getting lots of visitors is excellent, what matters more is how many become your customers.
Learn which content is driving the right leads.You might need tooptimizeyour content or even change it entirely if you’re not.
Discover which keywords customers are using to find you.Use it to improve SEO.
Identify which strategies work best for your different markets.The way you speak to millennials is not the same as when you communicate with baby boomers or GenerationX.
Usually, SEO teams will provide you with analytics. But as their client, they need to help you understand what these numbers mean.
No SEO or web design strategy is foolproof because digital marketing is a dynamic field. However, avoiding the most severe mistakes will help you bounce back faster.
